Monday, October 27, 2008

Streamline Your Operations during Tough Economic Times

We are now facing tough times in the market place which is causing many businesses to take a closer look at how to cut operational costs. There are different ways and different approaches that businesses will be taking in order to squeeze as much as they can out of their dollars. One of the first ways many businesses try to cut spending is by cutting their IT budget. This means companies are going to be much more hesitant to spend money on new business management software or on getting updated versions of their current IT solutions. Although this may save some money it can cause a lot of problems for organizations since they need software solutions to successfully manage their business and their customers.

When every dollar counts, companies can’t afford to let business slip through cracks or walk on past to a competitor because they didn’t have the tools needed to stay ahead of the game. Traditionally, purchasing solutions to manage a business and customers was a very expensive undertaking which would take a lot of time to roll out. Since time is another thing businesses have less and less of these days, many companies are finding themselves in a difficult position.

A solution to these problems that many businesses are making a move to is software as a service (SaaS). This form of software allows businesses to receive the IT solutions they need today without the large upfront bill they would get hit with purchasing traditional software. SaaS Customer Relationship Management (CRM) has been a saviour for many businesses in recent times since it is inexpensive and fast to implement. SaaS CRM solutions provide companies with all the tools they need to manage customers, sales, and marketing among other areas within a single software solution.

With only one platform to manage, companies have to spend less time training and less time spending and implementing software. SaaS CRM is not provided like traditional software where a business owner must install the software on every computer in the company and service this. As expected this can get very costly very fast. SaaS CRM is provided via the internet by vendors like Salesforce, Salesboom.com or Netsuite and is accessed through a web browser with a login to a secure site where all your data is stored and managed. This means businesses can leverage their software from any computer with internet access and it is updated in real time with no cost for upgrades or installs. I think it is safe to say that in these times of tough economic conditions SaaS CRM vendors will notice an increase of new businesses making the move to the clouds.

1 comment:

HEATHER said...

I am doing a competitive analysis for my research firm; with primary focus on reliance first capital . Does anybody know companies that do survey on financial services industry?

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