Wednesday, November 19, 2008

2008 SIIA On Demand SaaS Conference

It’s that time of year; we’re now in the middle of the 2008 Software and Information Industry Association (SIIA) On Demand Software as a Service (SaaS) Conference. At this year’s conference the key note speakers include Marc Benioff, Chairman and CEO of, Josh James, CEO and Co-Founder of Omniture, Anthony Lye, Senior Vice President of Oracle CRM and Zach Nelson, CEO of Netsuite. It is truly a who’s who of the On Demand SaaS CRM world this year. The San Jose conference line-up is action packed this year with Josh James starting for the key notes speaking about the secret to SaaS success. Following next for the keys is Marc Benioff talking as often does about Platform as a Service. Starting things off on the 19th Anthony Lye speaks about how social computing meets the enterprise and Zach Nelson discuses Cloud Computing.

Outside of the key notes there are many great topics being discussed over the few days including many presentations from early stage SaaS provides, revenue extension, how to grow business in a slow economy, how to extend SaaS across multiple verticals, service integrity and much more.

Other CEO’s of major On Demand SaaS CRM vendors are also present providing their expertise to the event. Among these is CEO and Co-Founder of, Troy Muise who is discussing Customer Retention focusing on corporate processes, at risk signs and organizational structure in relation to customer retention.

The SIIA On Demand Conference isn’t just about business, the event is packed with networking opportunities. These give the best minds in the industry a chance to share their knowledge and experiences, even industry rivals’s Marc Benioff and’s Troy Muise put their swords away and were seen shaking hands at the event.

This is the third annual SIIA On Demand SaaS Conference and it has proven over the past 3 years to be one of the must attend events for the industry. I am looking forward to next year’s event already and urge everyone to attend if they can.

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